Fight Bladder Cancer Portfolio
- vickysales33
- Feb 9, 2023
- 1 min read
Updated: May 16, 2024
Social media and communications coordinator
(January 2022-2023)
Social Media:
Key Achievements (2022)
Over 460,000 people reached on social media organically.
Around 30,000 engagements with social media content
Over 41,000 users visit our website.
Over 133,000 page views.
The campaign I drove on Bladder cancer Awareness Month was the most successful it has ever been.
Joint Campaigns:
I worked on multiple joint campaigns including Stoptober with PHE to the World Bladder Cancer Patient Coalition's 'Don't Go Red, Go to the Doctor' campaign.
A highlight of my year was getting a bladder cancer patient and FBC patient advocate in an NHS Campaign alongside TV's Dom Littlewood and Dr Hilary Jones to speak about his experience in a new film, where he also spoke in radio interviews and newspapers.
Instagram:
I launched the charities Instagram page, where we gained over 500 followers organically over 12 months.
PRESS:
From speaking with patients about their stories, to chatting with fundraisers about the challenges they were doing to support the charity, I conversed with many news publications over the last year to raise awareness of the disease, and try to drive more funds to the charity.
Bladder is one of the lesser known and talked about types of cancer, so I worked to create PR to break the stigma of symptoms and raise awareness of problems people face along the whole pathway- from late diagnosis, lack of knowledge on symtoms and problems after diagnosis.
I have attached a few examples of when we made press, my proudest example being when we made print in The Guardian.
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